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For years, ambitious leadership has had little option when turning to trusted third parties for professional advice, business strategy, strategic planning, digital consultancy, innovation and collaboration. Advertising and marketing agencies are too creative. A traditional management consultancy is too corporate. Neither understands the end consumer. But, for too long, they've been the only options.
But there is a better way. A next generation way to drive your business strategy with a partner who truly understands your goals and objectives. As your strategic partner, CoSkill is a catalyst for business growth. We have built an integrated and multi-skilled team with a proven ability to drive your business, connect you to your consumer and leverage digital technology like no other consultancy. Our London based people are intelligent, articulate, focused, driven, ambitious, tenacious, commercial and strategic. But you’d expect that. What you might not expect - especially if you’re still currently engaging traditional advisors - is that each and every one is both specialist in their field (proven by experience and results) and multi-specialist in business, consumer and digital technology consulting. We passionately believe that only with this combination of all three areas, can your company’s strategy genuinely exceed yours and your customers expectations.
We perform best when we’re close to the business plan as your partner for ambition and growth.
Our consultants are entrepreneurial and ambitious. They are fluent in operational requirements (including compliance and legislation), understand company structure, relish commercial challenge and thrive on creating deliverable and tangible opportunity with strategic strength.
CoSkill’s business consulting services are powerful on their own. But we knock traditional management consulting firms out of the water when we combine our intrinsic ability to connect with the consumer and our native understanding of how to make the most from digital technology.
- Strategy and planning
- Invention and innovation
- Thought leadership
- Commercialisation and monetisation
- Product and service proposition
We know and understand your customer inside out - and can help you engage them.
Every business has a consumer. You may call them clients. They may be your customers. Or you may see them as stakeholders or shareholders. Either way, the connection between your stakeholders and your brand, communications and outward face is what has historically made and broken companies.
Advertising agencies understand how to reach these groups. But, creatively led, they’re not renowned for clear strategic direction. And most don’t get close enough to the business plan to actually make a tangible difference in your organisation’s DNA. We do both.
- Consumer understanding
- Research and insight
- Competitor analysis
- Integrated marketing strategy
- Collaboration and co-creation
- Brand and identity management
We’re digitally native, here to help you capitalise on digital technology. Before your competition does...
Little moves as fast in the world of commerce than technology does. The old adage from the consumer electronics sector - technology dating before it’s even unboxed - is now equally true across knowledge, services and systems. It seems that no sooner has your team got to grips with the latest ‘must-do’ or ‘must-have’ than another has been launched.
From digital marketing to technology platforms and social media, our people are skilled at determining best fit technologies for your company and - in a way that our technology focused rivals can’t - your customers.
- Digital marketing tools
- Mobile and location awareness
- Social platforms / media
- Website design and build
- Mobile and social e-commerce
- New and emerging technologies
Helping a major bank understand new technology
We recently worked with a major name in British High Street banking to help their senior marketing team understand the impact of advances in digital technology in recent years. From planning best practice digital marketing to utilising new ways to reach consumers and the leverage of social media, we worked with the business unit’s leadership team to educate, engage and plan strategically for the year ahead. We love this type of project because it gets us close to the business' leadership and its very real and current opportunities.
Inventing a new mobile revenue stream for a retailer
One of our favourite areas to work in is mobile and app strategy and development. Instead of simply responding to given briefs, we will regularly invent / engineer a concept internally and then approach a potential client with view to producing it on their behalf or in partnership as a joint venture. We've recently done just this for a fashion retailer. Our innovative iPhone app helps them address three logistical and operational issues, while building a completely new revenue stream, leveraging their existing impressive data and analytics pool.
Launching a company-wide operations website for a food brand
One of our smallest clients - but possibly one of the most complex projects we've worked on - we helped this independent fine foods retailer organise all of its sales, ordering, invoicing information / knowledge sharing and CRM processes in to one bespokely engineered space. Based on existing, supported and stable technologies (some of them open source), we created a custom designed space to fit existing and future business needs. This type of project - combining business and technology consulting - is always guaranteed to excite us.
Helping clients understand consumers better than ever before
We're a proactive consultancy - and don't just wait for a client brief to innovate. When we realised how hard our clients find it to plan marketing and engagement within the high net worth segment, we decided to do something about it. We created the CoSkill HNW Panel - formed of 200 HNW individuals - to better understand, and test, interaction with this hard to reach, high-earning (£250k+ income) and high-value (£2m+ worth) audience group. From focus groups to panel surveys, we can test strategy at a level our competitors struggle to reach - creating a valuable insight tool that our clients value.
Creating a brand hierarchy for an American publishing group
This project - for one of our largest recent clients - was complex to say the least. Our brief was to clearly articulate and organise the group’s twenty plus brands and operating units in to smaller, more concise, consumer friendly groups. Working creatively and commercially to reach the end users (readers) with new technologies, our process drove new thinking internally on integration and the power of centralised / shared content. We love this kind of project because it takes us right up close to both the brand and business leadership.
Creating an innovation space for a telecoms giant
A global telecom giant approached us to co-create a brand new incubation space, designed to encourage a dedicated innovation and growth track for two of its senior executives - both boasting a career track record of successful product launches. The time had come for each to try something new and our structure - formed and supported by CoSkill consultants - enabled just that, while keeping both individuals within the company. This type of project interests us because it combines our entrepreneurial and consultative worlds.
Our integrated next generation consultancy may be a fresh new concept, but our team’s pedigree speaks volumes about our capabilities and achievements to date.
We, collectively, have worked with 35% of FTSE 100, 28% of FTSE 250, 19% of Fortune 500 and 15% of NASDAQ 100 companies. Further, our experience spans 62 of the top global brands. Our consultants’ breadth and depth has been proven in top advertising, consulting, strategy and communications firms across the world - as well as clientside and in-house within leading companies and brands. Building a thorough understanding of culturality and diversity, we have worked in more than 20+ countries.
A snapshot of our team’s recent client and brand experience is shown below. To find out more about what we have done, just ask.
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